O envolvimento das redes sociais no marketing digital: uma revisão bibliográfica

Abstract

Digital marketing is essential in organizations' strategies, with social media playing a fundamental role. How social media affects and is used in companies' digital marketing strategies. Thus, this study carried out a literature review seeking to map Brazilian academic discussions that deal with digital marketing between 2021 and 2023. The results observed highlight that social media is essential for building a good relationship with customers and increasing the company's visibility. In this sense, social media is described as an important tool for achieving business goals, requiring constant adaptation to changes in consumer behavior and the social media landscape.